Statement of intent-

 

For my posters, I must not include features which go against the rules set by the ASA, meaning the posters must not contain content that would cause too serious levels of fear or distress to people. This is because the posters will be featured on bus stops which would be seen by any members of the public, including children, so the posters must be suitable to be seen by younger audiences.

My posters show conventions of the thriller genre through some blood being visible on the characters, and another poster showing someone holding a knife, making the audience question what is going on in the series, building drama and suspense. The antagonist holding the knife will not be visible, again adding uncertainty and drama about the characters and the storyline. There will be both genders visible on the posters so that both genders can feel represented by the show . 

My thriller show will appeal to the target audience of 16–25-year-olds by solely featuring people on the posters who are a part of that targeted age group. This appeals to the audience who are the same ages as the characters as it allows them to feel represented by the product they are watching.  The show will be focused on the psychologist and his patients, so I will draw in audiences through the different depictions of the characters featured. To do this, I must use typical codes and conventions of the thriller genre so that the targeted audience is reached. On one of the posters, there will be the patients with elements of blood across all of them, which makes the target audience question what has happened to the characters. In another one of the posters, we can see one of the patients being approached by somebody with a knife, building worry and anticipation in the audience before they watch the show. The show will feature elements of true crime and criminal actions which are popular amongst younger people of 16-25 years old,. so the show will appeal to the primary target audience, keeping them interested in watching my product.